Consultants are hired to use their specific expertise to assess a company’s practices and offer recommended solutions for improvement. Coaching is a discovery-based process in which the client is led to create the solution within themselves, and is held accountable to implement it.

coaching is NOT counseling

Coaching is future focused, while counseling or therapy is often concentrated on past pain or current challenges. While positive feelings and emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals.

coaching is NOT mentoring

Mentoring is offering guidance from one’s own experience, or in a specific area of career development. Coaches do not provide advice or assume to be a subject matter expert, instead their expertise is their listening and questioning techniques.

coaching is NOT training

Training programs are based on learning certain objectives set out by a curriculum. The coaching process is customised for individual clients and not based on a linear course. While there are goals and objectives in coaching, they are set by the coaching counterpart with guidance from the coach.